A Little Less Conversation

2020 will be a year of action. I’m looking forward to it being a year of doing things and not just talking about things. Sustainability will be the word of the year. COP26 will succeed where COP25 failed. Governments will take more decisive action over climate change. More people than ever will do regular digital detoxes from their social media and present a more authentic version of themselves. Not the heavily curated one that we see on their instagram. I believe it will be a decade of creativity and empathy. Positive energy and optimism in this decade please. A little less conversation. More meaningful actions (please).


At least that’s what I’m telling myself. I’m going to “act as if” because what’s the alternative?


This is one reason I love the new ad from Audi – as much for it’s soundtrack as for its content. It’s a breath of fresh air, with a great soundtrack and a good message.


Audi’s latest commercial shows the world off-kilter, emphasising the importance of small actions to help combat climate change. Directed by Bruce St Clair, the spot outlines Audi’s commitment to reducing carbon emissions by 30% by 2025 with the help of their all electric e-tron range.


You can stream the track here.

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