My name is Jeremy Waite and I work for IBM in sustainable consulting for purpose-driven brands. For the last 15 years I have worked with executives across the world to help them communicate their stories and connect with their customers. I founded a brand consultancy in 2001, have written four books and worked with Facebook, Twitter, Salesforce and Adobe and today work as the Chief Customer Officer of IBM iX.
“The greatest threat to our planet is the belief that someone else will save it”. Robert Swan
I built this blog to have some fun and to try and make this important topic more accessible. Because we are in the middle of a climate crisis. Not a threat. A crisis. Yes, the science is complicated (and not everyone believes it) but you can’t dispute the facts. Yes, we need to act. But first we all need to talk about it more. And we need to have a bit of fun along the way. Because the facts can leave us feeling so overwhelmed that we think we can’t make a difference. But I believe that we can. And we can start by being more informed. And more inspired. You in?