Consultants love to ask “What keeps you up at night?” – but surely a much better question is “What gets you out of bed in the morning?”

In 2021, over 70% of business professionals are experiencing some form of stress or anxiety and 84% of the working population are “concerned” about losing their jobs. (Edelman Trust Barometer 2021)

So instead of “solving problems” by focusing on that stress and anxiety as leverage to sell more stuff, I have chosen to focus the communications leadership programme I run at IBM on the Japanese concept of Ikigai. Unsuprisingly, helping executives to find more meaning and purpose in their work makes them happier and MUCH more productive.

The things that you’re GOOD AT and the things that you get PAID FOR, should not be seperate from the things you LOVE and the things that the WORLD NEEDS. All too often, we just view this as our professional life OR our personal life.

In business we love to ask people to find their “why”.

We should really be helping each to other discover our ikigai…

IKIGAI – “Your Reason For Being”.