Quorn is to become the first major brand to introduce carbon labelling on its products.
The new labels, aimed at helping consumers understand the environmental impact of their shopping, will start appearing on some products from June and on the entire Quorn range by next year.
From Thursday, the “farm to shop” carbon footprint data, certified by the Carbon Trust, will be available online for Quorn’s 30 best-selling products.
Quorn claims to be the first meat-free food manufacturer to achieve third-party certification of its carbon footprint figures – via the Carbon Trust – which is being integrated into its own food labelling.
Jeremy Waite 